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Communications & Media

Social Media Guidelines for LACC Departments & Program

Blogs, social networks, wikis and websites such as Facebook, Flickr, Twitter, Instagram and YouTube are examples of social media and provide channels for LACC and our departments and programs to share knowledge and connect with others.

Departments and Programs considering creating a social media site should consider the following questions:

  • What are the goals of creating such a site?
  • Who will be the intended audience(s) for this site?
  • What messages do we want to share on this site?
  • Who will write the messages for the site?
  • Who will update the site?
  • How often do you plan to post content to the site?

Because social media channels rapidly evolve and introduce new opportunities and challenges, we’ve assembled some “best practice” guidelines to help you use these forums effectively, protect your personal and professional reputation, add overall quality to LACC and follow general policies and protocol.

General Guidelines

Inform LACC’s Public Relations Department of your accounts. If your program/department is creating a social media account, please share all information with LACC’s Public Relations Department (engles@lacitycollege.edu and dishchk@lacitycollege.edu) and our Social Media Team (deregha@lacitycollege.edu) so we are aware of all LACC social media accounts.

Be transparent and authentic

Be honest about your identity. If you choose to post about LACC on your personal time, please identify yourself as a LACC faculty or staff member when appropriate. Never hide your identity for the purpose of promoting LACC through social media or pretend to be someone else and post about LACC.

Be accurate

Make sure you have all of the facts before you post. It’s better to verify information with a source first rather than post a correction or retraction later. If you make an error, correct it quickly and visibly.

Respect copyrights and fair use

Always give people proper credit for their work, and make sure you have the right to use something before you publish. Only those authorized by LACC may use the College’s logo. LACC photographs also may not be used for commercial purposes. Any students, faculty or other people featured in photographs need to have given approval for their image to be published on any social media site. Also, refrain from posting images that may reflect poorly on LACC.

Protect confidential and proprietary information and follow LACC policies

Online postings and conversations are not private. Do not post confidential or proprietary information about LACC, its students, its alumni or your fellow employees. Use good ethical judgment. Videos produced for social media purposes should follow University policies on accessibility and include closed-captioning.

Endorsements

Do not use LACC or LACCD’s name or images to promote or endorse products, causes or political parties or candidates.

Linking to, or following and liking other sites is usually a good thing, but it’s important to consider the associations you want to share with potential applicants, donors and research funding agencies. Make sure your links are appropriate for your audience.

Monitoring Comments

Social media sites such as Facebook welcome comments. However, if you choose to delete comments, you should have a policy and statement on unacceptable posts that is easy for viewers to see. This should include a list of comments that are unacceptable and subject to removal:

  • Comments including blatant profanity, racist, sexist or derogatory content
  • Product advertisements
  • Political support
  • Comments that are off topic or spam
  • Comments that are personal attacks on an individual

In general, if the content is positive or negative and in context to the conversation, then we allow the content to remain, regardless of whether it’s favorable or unfavorable to LACC. Site administrators should be responsive and recognize when a comment requires a prompt response.

Add value

Social media will more likely pay dividends for you if you add value to your followers, readers, fans and users. If it contributes directly or indirectly to the improvement of LACC; if it allows the general public to learn more about LACC; or if it builds a sense of community and helps fans and friends feel more connected to LACC.

Your LACC Facebook, Twitter and other platforms should, when possible, follow, mention and share from and to other LACC accounts, including LACC’s core branded sites, which have a broad appeal, established followings and regular postings. @LACityCollege on Twitter, @LosAngelesCityCollege on Facebook and Instagram.