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Fall '08 Ad Campaigns:
[PDF Files - New Window]
Interior Card Ad
LA Times Ad
Summer/Fall Ad
Park La Brea Fall Ad
HOT 92.3 Script:
PDF
Word MTA
Red Line Campaign:
Photographs
About
the WINTER/SPRING 07 "MINI SCHEDULE" MAILER
Click Here For
Fall 06 LACC Campaign & print ad samples
LACC's campaign put more
emphasis on the 25+ year old student than usual since the District was
running a campaign targeting traditional age students.
CABLE Ads:
Career Training
Transfer (older target)
10sec Tag (18 - 30ish age target)
RADIO Ads:
KJLH1
KJLH2 (older student & parent targeted)
Latino 96.3 (supports District Campaign)
The District Campaign
18-25 year olds were
targeted using the tag "Don't Let Your Present Be Your Future." Ad
venues included: LA Weekly; CityBeat; Mailings to Recent High School
Grads and Past LACCD Students Not Yet Enrolled; My Space; Low Rider;
Monster.com; MTA TV; Street Teams and Cable.
CABLE Ad:
(representative of
what ran for LACC)
PRINT Ads
Click Here for Sum 06 Campaign & print ad samples
CABLE:
Spend Your
Summer at City
Dental
Tech Ad
RADIO:
Spend Your Summer at City
Cable and radio
targeted at traditional age student.
Other advertising
targeted traditional, older and university students.
Adl Summer Campaign - SUMMER BRIDGE: RADIO 10 sec Ad: Vers
A
Vers B
CABLE:
Comcast - 2 weeks
ASABAREZ
5 ads in May KOREA TIMES
3 ads in May
Also
occurred... recruiting at feeder high schools, LACCD
mailer to HS seniors, LACC home page feature.
Click Here for
Spr 06 Campaign & print ad samples
CABLE Ad1:
Older Student Target
Note - ad piggybacked on LACCD
campaign
CABLE Ad2:
Traditional age student ad is same as Fall 05 with
update text in last frame
Click Here for
Win 06
Campaign & print ad
samples
CABLE:
"8
Days or 5 Weeks" (Win 06) RADIO Ads:
KROQ
Click Here for Fall 05 Campaign & print
ad samples
CABLE Ads: "Will
you be next?" (Sum 05) "The
Right Time" (Fall 05)
RADIO Ads:
POWER/KROQ/BEAT (student targeted)
KNX (parent targeted)
Summer 05 radio ads
Power106
(student targeted)
KJLH (parent
targeted)
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