MARKETING Program

About Our Marketing Programs & The Industry
Our curriculum is designed to prepare students for entry-level positions in marketing and related areas such as market research, advertising, sales, retail, wholesale, customer relations, shipping and receiving, and transportation.

CAREER OPPORTUNITIES

Marketing, market research, and advertising are the arts and science of understanding what products and services people want or need then convincing them to purchase those products or services from your organization. Marketing and advertising professionals work in virtually every industry within particular organizations or for agencies with diverse clients. Salaries typically range from $28,000 to beyond $100,000 annually depending on the position and experience required.

MARKETING

Whether in retail, wholesale, products or services, salespeople use the positive impressions and tools created by marketing to secure new customers and to ensure that existing clients are satisfactorily serviced. Sales people typically work on a combination of salary and commission or just commission. Salaries range on from approximately $19,000 to well in excess of $80,000.

CUSTOMER SERVICE

While sales representatives bring business in the door, it is good customer service that retains the business. Customer service professionals also work in a wide variety of industries assisting customers and problem solving. The company knowledge required to be an effective customer service person frequently opens opportunities for advancement within the department or other areas of an organization.

Associate in Arts:

Accounting, Advertising, Bookkeeping, Business Administration, Business Law (See “Law”), Finance & Banking, Management, Business Offices Management , Small Businesses Management, Marketing and Real Estate.

Accounting Technician, Automated Accounting, Business Administration, Business Micro-Computer Application, Finance & Banking, Management, Management, Small Business, Management, Retail, Marketing, Real Estate, Real Estate - Finance Specialization, Real Estate - Investment  Specialization, and Real Estate - Marketing Specialization.

Enrollment Fee Increase:

The enrollment fee was increased to $20 per unit effective in the Fall 2003 semester.   The Board of Governor's Fee Waiver (BOGFW) program waives the enrollment and health fees of students who meet program eligibility criteria.  Interested students are encouraged to apply by completing the Free Application for Federal Student Aid (FAFSA) or the Board of Governor's Fee Waiver application. 

Los Angeles City College offers university transferable, career, credit and not-for-credit courses on its main campus. Courses include the arts, basic and advanced mathematics and English, computer science and technology, business, science, social sciences, language and more. Courses are offered weekdays, day and evenings, on Saturdays and Online.